How to Sell more During the Holiday Season

How to Sell more During the Holiday Season

The Covid-19 pandemic disrupted the holiday season in 2020. Unpredictable lockdowns and social distancing protocols prevented people from celebrating the holiday season the way they used to celebrate it in the pre-pandemic era.

Thanks to the mass vaccination campaigns, businesses are opening up, and people worldwide are looking forward to resuming traditions in 2021. People will make up for lost time and enjoy the holiday season in person with their family and friends.

According to Wall Street Journal, consumers will start shopping earlier for the holiday season in 2021. Jungle Scouts reports that 24% of consumers plan to start shopping before Black Friday and Cyber Monday. The same percentage of consumers plan to spend more on Christmas gifts and celebrations.

According to e-Marketer’s report, holiday retail sales in the United States will increase to $1.93 trillion in 2021. Similarly, eCommerce sales will increase to $206.8 billion. So, the eCommerce sector will break the record of the pre-pandemic era by increasing holiday retail sales by 18.9%.

Do you sell on eBay? Are you looking to increase your sales during the holiday season? If yes, this article is for you. The following tips and tricks will help you sell more and generate higher returns on investments (ROIs). Read on!

Include Popular Holiday Items in your eBay Listing 

Choosing the right products for your eBay store is essential to attract more customers, increase your sales, and generate higher ROIs. Remember, you need to perform thorough research to identify and choose the hottest items for 2021’s holiday season. Make sure the items you choose are easy and affordable to ship.

Luxury fashion is one of the hottest categories on eBay. After the 2020’s subdued holiday celebrations, many consumers will buy luxury gifts for their loved ones this year. Trending items you can sell on your eBay store include diamond earrings, handbags, jewelry, necklaces, etc.

Beauty products are another popular category to focus on if you want to streamline your sales. Consumers purchase beauty products as gifts during the holidays. The best-selling items on eBay are makeup from Thrive Causemetics, L’Oreal skincare products, Dolce & Gabbana’s fragrances, etc.

Moreover, you can include fashionable gift items in your eBay store to attract more customers. Slip-on, socks, sneakers, apparel, joggers, and hoodies from reputable brands like Puma, Reebok, and Adidas are trending for this year’s holiday season.

Communicate with your Buyers

Communicate with your customers and provide them with accurate shipping details to know their expectations and customize your strategy accordingly. Ensure you ship items according to the handling times, services, and carrier you specify in your eBay listing.

Stay in contact with your customers through the shipping process to mitigate risks. Follow a proactive approach to address any potential shipping delays. Remember, a simple message, such as “shipped your product today,” is an excellent way to reassure buyers.

Focus on Your Shipping Deadlines 

Keeping your handling times short can streamline your ebay dropshipping policy. We recommend keeping the handling times no more than two days. Thanks to eBay’s advanced algorithm, you can prevent extending your handling times in the listings quickly.

It means eBay automatically adjusts the estimated delivery dates during the rush. Still, you must be mindful of the shipping deadlines because the higher demand for package delivery can result in longer shipping times.

Review the domestic carriers’ shipping deadlines for the holiday season to ensure timely delivery of items to your customers. So, all this translates into more trust from your customers, increasing word-of-mouth marketing and sales.

Use eBay Labels

eBay enables you to purchase shipping labels from any of the carriers at highly affordable rates. The shipping labels also come with automatic tracking upload. You can print labels at home or use the QR code, allowing the carriers to print them for you.

Using eBay labels is an excellent way to gain your customers’ trust and attract consumers. You can avail a wide range of benefits by using eBay labels. For example, USP does not add a surcharge for packages shipped with eBay labels in 2021.

Moreover, we recommend giving your packages a professional and intuitive look. You can use eBay’s holiday shipping supplies to get the job done. If you sell heavy items, make sure you check and read the guidelines of freight carriers to streamline the delivery of your package.

Pack Items Securely 

Packing items securely and efficiently requires you to use packaging in standard sizes when shipping your items. When you pack your items, don’t seal them yet. The purpose is to make adjustments before sending them out to your customers.

Avoid using plastic wrap on the boxes’ exterior and focus on the dimensions and weight of the package because these factors also affect the shipping cost. Use the eBay shipping calculator to determine your shipping costs.

Compare services and costs from reputable companies like FedEx, UPS, and USPS. Next, set your shipping rates to optimize your finances and boost your profits. That way, you can streamline your eBay Dropshipping strategy.

Final Words 

The last quarter of 2021 (Q4) is a golden opportunity for eBay sellers to get the most out of the holiday season by engaging customers and selling more. Follow the tips and tricks above to achieve your goals. Until Next Time!